The Productivity Payoff of Mobile Apps at Work
What does the average person do 150 times a day? If you said, Interact with their mobile device , you d be right.
The mobile revolution has forever changed so many of our daily experiences how we stay in touch with friends, how we learn, how we get news and entertainment, how we pass the time waiting in line or sitting on the train. Is it any wonder, then, that it s also transforming our experience at work?
Enterprise apps are a rapidly growing area of app development. According to Tomi Ahonen Consulting, there will be nearly 5 billion downloads of enterprise apps this year alone. And Apple s and IBM s announcement earlier this year that they had formed a partnership to develop 100 B2B apps for iPhones and iPads just confirms it.
Even so, many organizations are struggling to see the potential of mobile enterprise apps. The big promise is higher productivity. More than half of all enterprises recently surveyed by Mobile Helix estimate that productivity in their organizations would increase by 40% or more if all of their enterprise apps were made mobile.
In a recent white paper on apps at work that I coauthored with Chris Pape, founder of Genuine Interactive, we identified how apps can quickly drive efficiency and effectiveness in different areas of the enterprise: sales and marketing, training, and operations. Sales and marketing to improve the face-to-face sales experience with the latest information and messaging; training to deliver just-in-time, in-context learning; and operations to enable dispersed teams to work together to solve problems.
The key is to think of the value apps at work can bring in terms of four simple C s:
Control. If your company is like most, your intranet is a dumping ground of outdated and irrelevant information, and your field force is working from outdated documents. Even if it is not, the need to make sure everyone is working off the same version of a document especially in regulated industries is incredibly important. Apps offer a nice solution for this: You can send updates to a field app that keeps everyone on the same digital page.
Consistency. Unlike the slew of operating systems, browsers, and browser versions for laptops and desktops, there are only two major platforms for mobile apps (iOS and Android). So creating a consistent experience across them is a much simpler affair. In today s bring-your-own device culture, creating for iOS and Android only is actually a bit of a relief for development teams.
Creativity. Mobile devices phones, tablets, and phablets have some key features that people are accustomed to using that can make for interesting applications in the business context. Take cameras and GPS capabilities. With increasingly mobile workforces, there are multiple ways you can use location services and image capabilities to connect employees more effectively and share information more efficiently.
Credibility. Today s recruits your new employees live on their mobile devices. They re going to judge you by how well your company allows them to live on them as well. With competition for tech talent at an all-time high and mobile tech savviness a common characteristic of new employees, demonstrating that your org gets the new IT landscape is incredibly important.
Original Copy
Harvard Business Review
https://hbr.org/2014/11/the-productivity-payoff-of-mobile-apps-at-work
Here's more information about:
"The Productivity Payoff of Mobile Apps at Work"
Just Hearing Your Phone Buzz Hurts Your Productivity
https://hbr.org/2015/07/just-hearing-your-phone-buzz-hurts-your-productivity?referral=03759&cm_vc=rr_item_page.bottom
The Mobile Workforce: How Mobile Devices Impact Productivity
https://www.motus.com/the-mobile-workforce-how-mobile-devices-impact-productivity/
A mobile-first strategy improves employee productivity, study finds
http://www.networkworld.com/article/3062058/mobile-wireless/a-mobile-first-strategy-improves-employee-productivity-study-finds.html
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